Brand Visibility Index

For the special series we did on Education City and higher education in Qatar,  we analyzed the various American and international universities with branch campuses across Qatar -- fifteen in total.

The data is measured across six parameters and assigned a score between 1-30 with 30 being the highest. The resulting multivariate data is represented in the radar charts shown above.  

The researchers evaluated overall news mentions (how many times the university is mentioned in the news), public interest level (how many people are searching for information on the university), video views (the total amount of views on the university YouTube channel), website visitors (the number of people who visited the university website), web references (the number of places that link to the university's website), and the total online footprint (the aggregate amount of information and materials pertaining to the university available online).  This data together provides a key indication of a university's overall brand visibility.

If you have questions or would like access to the raw data, please contact us using the form linked at the bottom of the page. 

Legend

News Mentions - This represents the level of visibility a university has based on the number of news mentions in the previous calendar year. It consists  primarily of mentions in mainstream news media as well as blogs, forums, Twitter and Reddit.

Public Interest - This is a measure which gauges interest in the university. It is based on the number of people looking for information about the university in the major search engines.

Video Views - This number consists of a combined total amount of YouTube video views on the official university channel. 

Website Visitors - This reflects the number of people who spent time visiting the university website in a given month. 

Web References - This information is based on the number of unique online links to the  university's website. This parameter is based upon the algorithm first popularized by Google's PageRank.

Online Footprint - The university's digital footprint reveals the amount of online information publicly visible as pertains to the university. 

Disclaimer: the Brand Visibility Index is based on publicly available data, American Caldwell takes no responsibility for any misrepresentation or under-reporting. It is accurate as of July 2022.