A. Brand Equity - How is your university perceived by the public? Measure brand reputation, mindshare and understand your competition in 30-45 days.
B. Program Awareness - Do people know about the full scope on offer? Discover current awareness levels among key audiences and use it to inform future marketing campaigns.
C. International Expansion - How can you attract international students? Conduct research into untapped geographies, formulate strategies for optimal positioning, and extend your brand's reach to new audiences.
D. Visibility Campaigns - Visibility leads to a multitude of advantages, from enhancing the caliber and quantity of students to boosting fundraising activities, strengthening alumni relations, fostering school spirit, and forging partnerships, among others. Heighten brand awareness and amplify your institution's prominence with comprehensive visibility campaigns.
E. Enrollment Campaigns - Improve conversion rates through targeted digital marketing and social advertising campaigns. Strategies designed to resonate with your target audiences through effective and innovative messaging campaigns.
An Ivy League institution with an international presence sought to increase the number of students for their school of continuing professional education. This challenge necessitated a two-pronged approach: comprehensive market research and a tailored marketing strategy.
For one specific program, we aimed to better understand the mindset of their potential students. We conducted global market research across sixteen countries to uncover the key decision-making factors and the specific topics that interested them the most, as well as price sensitivities.
With a clear understanding of the audience, we developed and launched a comprehensive digital marketing campaign, which yielded an impressive 9.72% conversion rate and increased the number of interested students by 935. Furthermore, the campaign contributed to an 83% increase in public interest in three months.
Reach out to us to discuss solutions tailored to your institution.
Impressive 83% increase in public interest
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