A. Test the Waters - What do people think of your new program offering? Market test your course offerings to gauge interest and predict enrollment prior to development
B. Brand Perception Study - How is your university perceived in the local market? Get first-hand accounts as well as quantitative market research on how your institution is perceived versus competitors
C. Program Awareness Study - Do people know about the breadth of your education offerings (undergraduate, graduate and continuing education)? Find out current awareness levels among various audiences
D. Market Entry Study - How can you enter new markets? Get research into new geographies, the competitive landscape, strategies for your positioning and recommendations on how to extend your brand to new prospects
E. Digital Strategy - What is the right mix for your marketing budget? Find out the right balance to achieve your conversion goals with your target audiences across each platform (Google, YouTube, TikTok, Snapchat, Instagram, Twitter, etc.)
F. Awareness Campaigns - How can you raise brand awareness? Elevate awareness of your offerings with targeted digital marketing and social advertising campaigns that reach your intended audiences and get results
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