A. Brand Awareness - Gain insights into how your university is perceived by the public. Our service includes conducting targeted surveys and polls to measure brand equity and position against competitors, delivering a comprehensive analysis of your brand's public image within 30-45 days. Ideal for universities aiming to enhance reputation and attract more students.
B. Program Testing - Validate new academic programs with our data-driven approach. We analyze market trends and poll prospective student interest to predict the success and viability of potential courses prior to launch.
C. Visibility Campaigns - Enhanced visibility brings a multitude of advantages, from improving the caliber and quantity of student applications to boosting fundraising, strengthening alumni relations, fostering school spirit, and more. Amplify your institution's prominence with our strategic visibility campaigns, designed to elevate your university's profile.
D. Enrollment Campaigns - Improve conversion rates with targeted digital marketing and social media advertising campaigns. Our enrollment campaigns are strategically designed to resonate with your target audience (undergraduate, graduate and executive education), ensuring that your marketing efforts effectively reach and engage prospective students.
An Ivy League institution with an international presence sought to increase the number of students for their school of continuing professional education. This challenge necessitated a two-pronged approach: research intelligence and a tailored marketing campaign.
For one specific program, we aimed to better understand the mindset of potential students. We conducted global market research across sixteen locations to uncover the key decision-making factors, tested topics, and price sensitivities.
With a clear understanding of requirements, we created and launched a comprehensive marketing campaign which yielded a solid 9.72% conversion rate and increased the number of interested students by 935. Furthermore, the campaign contributed to an 83% increase in public interest in three months.
Reach out for solutions tailored to your institution.
Impressive 83% increase in public interest
Global Surveys and Polling:
- U.S. (All 50 states)
- United Kingdom
- Saudi Arabia
- South Africa
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