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Higher Education Market Research
American Caldwell specializes in providing you with comprehensive market research solutions tailored to the unique needs of higher education institutions. Customized research to support your efforts to:
- Boost enrollment
- Ensure the success of new programs
- Raise the visibility of your college or university
- Secure a competitive edge
Get up-to-date, valuable and relevant information including public perceptions of your institution, competitor ad spend and much more. Get in touch to learn more.
TRUST Research
TRUST is the global market research suite for higher education which provides comprehensive, targeted research to build winning programs and increase enrollment. TRUST enables you to:
- Test the viability of new programs
- Research competitors and peers
- Understand your brand perception
- Survey potential students
- Translate these insights into action
These insights and analytics empower you to make better-informed decisions, seize opportunities, and avoid potential pitfalls. We offer a fixed-fee annual model to deliver TRUST insights through a dedicated team of international experts, along with a private analytics dashboard, and an unlimited survey request queue. We love data.
👍 Contact us to learn more.
PEOPLE Campaigns
PEOPLE is the marketing approach to provide complete coverage of key areas and constituencies in higher ed and the general public. These bespoke solutions are specifically tailored to elevate the visibility of your college or university and attract the right audiences. We also work with universities to conduct two-day in-person workshops on how to improve their visibility.
69% of students and 73% of parents say institutional brand and name recognition are essential to their college search.
2022 Niche Survey
