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Higher Ed Market Research Services

Understand How Key Audiences View Your University

Access comprehensive market‑research solutions designed for higher education. Gather actionable insights by polling not just your campus, but prospective students, parents, employers and the general public—locally, regionally and globally. Use these insights to strengthen your brand, refine your strategy and boost enrollment. Get up-to-date, valuable and relevant information in as little as 7 - 10 days.


Questions we help you answer:

  • How’s your institution perceived? 
  • How do you stack up against peer universities? 
  • What is the demand for new programs?
  • And many more...

Get In Touch

Request a Consultation

TRUST Research

TRUST is our global market‑research suite built for higher education. We uncover the answers to your strategic questions. Use these insights to design programs and campaigns that truly resonate with your stakeholders and the general public.


Use TRUST to:

  • Test the demand of new programs / course offerings
  • Research competitor brands and advertising spend
  • Understand your own brand perception and reputation
  • Survey potential students, parents, employers & the public
  • Translate these insights into action


TRUST insights and analytics empower you to make better-informed decisions, seize opportunities, and avoid potential pitfalls. We love data.


Contact us to learn more. 

PEOPLE Campaigns

PEOPLE is our comprehensive marketing approach to provide complete coverage of key areas and constituencies in higher ed and the general public. These bespoke solutions are specifically tailored to elevate the visibility of your college or university and attract the right audiences. 

69% of students and 73% of parents say institutional brand is essential to their college search.


2022 Niche Survey

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