CASE STUDY
An Ivy League institution with an international presence sought to increase the number of students for their school of continuing professional education. This challenge necessitated a two-pronged approach: comprehensive market research and a tailored marketing strategy.
For one specific program, we aimed to better understand the mindset of their potential students. We conducted global market research across sixteen countries to uncover the key decision-making factors and the specific topics that interested them the most, as well as price sensitivities.
With a clear understanding of the audience, we developed and launched a comprehensive digital marketing campaign, which yielded an impressive 9.72% conversion rate and increased the number of interested students by 935. Furthermore, the campaign contributed to an 83% increase in public interest in three months.
Reach out to us to discuss solutions tailored to your institution.
Impressive 83% increase in public interest