TRUST is American Caldwell’s market research suite for higher education institutions to provide customized insights for data-driven decision making.
These strategic insights are actionable and backed by up-to-date data to understand evolving market trends and preferences among your core audience.
Custom research and analytics empower you to make better-informed decisions, seize opportunities, and avoid pitfalls. This annual fixed-fee model delivers TRUST insights through a dedicated team of experts, a custom university dashboard, and an unlimited survey request queue. Contact us to learn more.
PEOPLE is American Caldwell’s holistic marketing approach to provide complete coverage of key areas and constituencies in higher ed and the general public. These bespoke solutions are specifically tailored to elevate the visibility of your college or university.
An Ivy League institution with an international presence sought to increase the number of students for their school of continuing professional education. This challenge necessitated a two-pronged approach: market research and a tailored marketing campaign.
To better understand the mindset of potential students we conducted global market research across multiple locations to uncover the key decision-making factors as well as course topics, social media usage, and pricing.
We turned these insights into action by launching a comprehensive marketing campaign which yielded an amazing 9.72% conversion rate and increased the number of interested students by 935. Furthermore, the campaign contributed to an impressive 83% increase in public interest in three months. Contact us to learn more.
Impressive 83% increase in public interest
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