Higher Ed Market Research Services

Understand How Key Audiences View Your University

Access comprehensive market‑research solutions designed for higher education. Gather actionable insights by polling not just your campus, but prospective students, parents, employers and the general public - locally, regionally and globally. Use these insights to strengthen your brand, refine your strategy and boost enrollment. Get up-to-date, valuable and relevant information in as little as 7 - 10 days. We've helped numerous universities answer questions such as:

What's the first word to come to mind when people hear the name of your school?
How’s your institution perceived by the public - what do they really know about it?
How do you stack up against regional competitors - worse, same, better?
What is the demand for new programs? Should you offer new executive degrees?
How would you convince a skeptical parent to choose your university?
Where have people seen your ads or promotional materials?

TRUST Research

TRUST is our global market‑research suite built for higher education. We uncover the answers to your strategic questions. Use these insights to design programs and campaigns that truly resonate with your stakeholders and the general public.

Use TRUST to:

Test the demand of new programs / course offerings
Research competitor brands and advertising spend
Understand your own brand perception and reputation
Survey potential students, parents, employers & the public
Translate these insights into action

TRUST insights and analytics empower you to make better-informed decisions, seize opportunities, and avoid potential pitfalls. We love data.

PEOPLE Campaigns

PEOPLE is our comprehensive marketing approach to provide complete coverage of key areas and constituencies in higher ed and the general public. These bespoke solutions are specifically tailored to elevate the visibility of your college or university and attract the right audiences.

Higher Ed Market Research Services

Understand How Key Audiences View Your University

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TRUST Research

PEOPLE Campaigns

69% of students and 73% of parents say institutional brand is essential to their college search.