Global University Rankings 2024 - 2025

To rank these universities by global brand visibility, the researchers evaluated numerous data points across several key categories to determine the most visible university brands. The bulk of the data was collected from March 2023 - March 2024.

A major component in global visibility is the overall number of News Mentions (how many times the university is mentioned in mainstream news in a one year period) this is weighted the most heavily in the GUV ranking calculation. The Public Interest score is a very important indicator as it requires action on the part of the individual to actively seek out information on the university. This is the second most weighted metric in the GUV ranking calculation.

Social Media (the total amount of fans and followers on the university Facebook, Twitter, Instagram and LinkedIn channels) demonstrates not only reach but action taken to follow the university channels. Website Visitors (the number of people who visit the university website each month) is also an important metric in the visibility calculation.

Metrics

1. News Mentions - This represents the level of visibility a university has based on the number of news mentions in the past 12 months. It consists primarily of national and international newspapers, print and online journals, television and radio broadcasts, newswires and blogs.

2. Public Interest - This measure gauges the public's interest in the university, based on the number of people searching for information about the university on major search engines (e.g., Google) in an average month.

3. Social Media - This number consists of the combined total amount of followers on the official university Instagram, Facebook, Twitter (X), and LinkedIn channels. Note: TikTok is not included since many universities lack a presence on the platform, ensuring a consistent apples-to-apples comparison. 

4. Website Visitors - This reflects the approximate number of people who spent time visiting the university website in a given month.

5. Web References - This information is based on the number of unique online links to the university website. This parameter is based upon the algorithm first popularized by Google's PageRank and can also be referred to as a citation.

6. Online Footprint - The university's digital footprint reveals the amount of online information publicly visible and freely accessible as pertains to the university. 

7. Video Views - YouTube is a major player as it is the second most visited site around the world as well as the second biggest search engine. YouTube reaches every age group and continues to grow. Video views as a metric measures the combined total number of views on the official university channel.


Additional Universities

Would you like to see more universities included? Send your suggestions to: hello@americancaldwell.com 

Disclaimer: the Global University Visibility Rankings are based on publicly available data, American Caldwell takes no responsibility for any misrepresentation or under-reporting.