How Can We Help You?

How much money are your competitors spending on ads? Where are the ads appearing? What platforms are they using (i.e. Instagram, TikTok, YouTube, Facebook, LinkedIn), what does it look like and how many people have seen it?

What is the number of visitors to their website? How many pages do people view? What is the duration of their visit? What is the demographic profile of the visitors?

What’s the first word that comes to mind when people think of your university? How are you positioned in relation to your competitors?

What do prospects think of your courses and degree programs? What would they like to see? What is the global awareness of your institution? How does your online reputation impact prospective student and donor decisions, and how can you manage it?

Is your marketing getting the right results?   What are industry standard conversion rates and are you meeting expectations? 

What are best practices for advertising in higher education? Is the website optimized for reaching your target audiences? 

How can you improve the conversion rate to increase inquiries and applications?

How many times is your university mentioned in mainstream news? How much of it is positive vs negative? 

Are people searching for information about your university? How big is your online footprint? How many people do you reach each year? 

How can you increase visibility? What can you do to increase brand awareness and mindshare?

How many professionals in your area are interested in pursuing a graduate degree or certificate program? What programs are they looking for? What are they prepared to invest?

 What’s most important to potential students in evaluating a program?

How do they become aware of programs? What are the key factors that influence their decision to attend?

How can you attract more international students? What countries should you target? What do students think of your university? 

Is your college or university listed as an accredited option in the countries you are targeting?

What is the best way to market to international students? Which online or offline platforms should you invest in?