About Us

What We Do

American Caldwell partners with universities to develop strategies to elevate the institutional brand visibility and reputation. We specialize in assessing public perception to provide data-driven insights to strengthen your strategic positioning. Public perception isn't what you think, it's what you measure. Our research team has compiled data on thousands of universities going back to 2018.

Global University Visibility Rankings

The GUV rankings, published annually, serve as an excellent barometer for comparing the prominence, mindshare and visibility of a university among its peers in higher education. American Caldwell also publishes a list of 1,000 college acceptance rates for U.S. four-year colleges and universities.

Our international team has a track record of successful engagements with Ivy League institutions as well as colleges and universities around the world. American Caldwell was founded by N. Alexander Kader, whose expertise has been featured on the front page of the Washington Post and in numerous international publications.

Learn more about our services.