About Us

Who We Are

American Caldwell is a higher education market research firm headquartered in Washington, DC. Through pioneering global research, we highlight the power and reach of higher education around the world.

What We Do

We transform data into actionable insights that help educational institutions enhance their brand strength and accelerate growth. Our customized research empowers you to make strategic decisions with confidence. Learn more about our expertise or get in touch to see how we can help.

Global University Visibility

The GUV rankings: Setting the Standard

Our flagship Global University Visibility (GUV) rankings serve as the definitive measure of institutional prominence, university brand strength, and public recognition in higher education. With protected intellectual property rights and readers in over 100 countries, the GUV has become a trusted benchmark for international university standing and global recognition.

Data-Driven Intelligence
We maintain dozens of metrics on 1,000+ colleges and universities worldwide, including college acceptance rates and historical trends dating back to 2018. This rich dataset enables unprecedented insights into institutional performance and market dynamics.

Global Expertise, Proven Results
Our international team has partnered successfully with leading institutions worldwide, from the Ivy League to universities across six continents. Founded by N. Alexander Kader, whose work has been featured in the Washington Post and leading global publications, American Caldwell brings unparalleled expertise to every engagement.

Transform your institution's future. Learn more about our services.