About Us

In a competitive landscape where universities compete for mindshare, the GUV rankings serve as an excellent barometer for comparing the prominence and visibility of a university among its global peers in higher education. 

What We Do

American Caldwell partners with universities to develop strategies to elevate the institutional brand and reputation. American Caldwell specializes in assessing public perception and utilizing data-driven insights to strengthen strategic positioning. As they say, "It's not what you think, it's what you measure." Our research team has compiled data on thousands of universities to analyze current and historical trend information going back to 2018.

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Our international team has a track record of successful engagements with Ivy League institutions as well as colleges and universities around the world. American Caldwell was founded by Nino Kader, whose expertise has been featured on the front page of the Washington Post and in numerous international publications.