Business Development Background Information

The higher education market is an industry consisting of 20,000 universities around the world and 2,000 in the U.S. alone. The market research services market is expected to reach $108.61 billion in 2026 at a CAGR of 7.1%. 

A SimpsonScarborough survey, found that institutions spend between $429 and $623 per enrolled student, per year, on marketing. As for just advertising, colleges collectively spend $2 - $3 billion per year, and university marketing is a $15 billion industry.
   

Our mission is to empower educational institutions worldwide with customized, data-driven insights and TRUST research, enabling them to make informed decisions that elevate institutional visibility and drive strategic growth. TRUST research is our subscription based product for custom market research surveys for the higher ed sector.

American Caldwell also provides universities with strategic communications utilizing the PEOPLE marketing methodology, tailored through a comprehensive approach to each unique institution. PEOPLE is our custom marketing product designed to raise the visibility of a college or university.

More information can be found on our services page.

American Caldwell offers universities competitive insight reports as a complimentary tool to get the conversation started. They are done manually and take about a week to complete. You can see a sample report here and put in a request for a new report here.