The Global University Visibility (GUV) rankings tell you where you stand. The Visibility Audit tells you why. 

Beyond measuring visibility, the audit examines how your university compares with selected peers, how its performance has changed over time, and which actions could strengthen its position. The result is a research-based assessment to help university leadership make more informed decisions about institutional communications and visibility.

WHAT THE VISIBILITY AUDIT COVERS

1. Visibility and Public Interest

Assessment of your university across the key measures that shape institutional visibility, including news coverage, public interest, website traffic, social reach, video views and more. We also examine branded search demand in the U.S. and international markets to understand where interest in your institution is strongest.

2. Survey of Brand Perception

Polling a national audience on aided and unaided awareness, first-word association, and likelihood to consider your university versus peer institutions. Geographic breakouts reveal where brand perception is strongest and where untapped opportunities may exist.

3. University Peer Comparison

Comparing your university with at least five selected regional, national, or global peers. The analysis examines overall GUV performance and individual visibility indicators to show where your institution leads, where competitors are gaining visibility, and which metrics represent the greatest opportunities for improvement.

4. Historical Visibility Analysis

Examine up to three years of visibility performance, where comparable data is available. The analysis identifies improving and declining metrics, tracks changes in your university's position relative to peers, and highlights potential drivers of significant gains or losses.

The Visibility Audit goes beyond measuring recognition to identify competitive gaps, track performance, and provide actionable insights for strengthening your university's visibility.

THE DELIVERABLES 

Each engagement includes:

A. Strategic Visibility Assessment

A comprehensive analysis of your university’s visibility, including comparison with five selected peer institutions, historical performance, geographic public interest, and the factors contributing to your institution’s relative position.

B. Public Awareness Survey

Original survey analysis measuring current public perceptions and awareness of your institution, with overall results reported at a ±5 percentage-point margin of error.

C. Complete Survey Data

Raw survey data including complete survey responses, enabling your team to conduct additional analysis and explore specific findings.

D. Executive Presentation

A comprehensive overview of the audit's findings delivered by the American Caldwell team either in person or virtually via Zoom. The executive presentation highlights your overall brand visibility, competitive position, and opportunities for improvement.

E. Customized PDF Report

A customized PDF of the complete executive presentation, incorporating your university’s key findings, peer comparisons, historical analysis, and survey results. Designed as a independent third-party reference for leadership discussions and strategic planning.

THE RESULT

An independent, research-based assessment of where your university stands, how it compares with peers, how it is perceived, and where opportunities exist to strengthen its visibility.

GET IN TOUCH

The ranking is public. The audit is confidential. Request a consultation today by contacting george@americancaldwell.com